PHOENIX…October 11, 2012…Eight, Arizona PBS and The Joint Replacement Center of Scottsdale brings the operating room into viewerliving rooms for the launch of The Latest Procedure,Tuesday, November 13 at 8 p.m.The pilot program for the anticipated medical series is titled, The Latest Procedure: Anterior Total Hip Replacement Surgery.Its premiereprecedesthe 30-year anniversary of Eight’s first “OR”broadcast in February 1983 whenthe PBS station aired the world’s first live telecast of open heart surgery.
“Our goal of The Latest Procedure is to inform individuals about healthy living practices, medical discoveries, diagnoses and treatments to foster better health,” said Eight’s General Manager Kelly McCullough. “The healthcare landscape is changing – shifting the burden of responsibility to patients to take a more assertive role in their own care and leaving many patients feeling inadequately informed about their own health concerns. This multi-media project delivers content across many platforms – television programs, the web, social media and educational outreach – to educate viewers about their healthcare options. We’re also pleased to have the Maricopa County Medical Society serve as a content advisor.”
The Latest Procedure: Anterior Total Hip ReplacementSurgerykicks off the project by going inside the OR with Arizona’s own orthopedic surgeon, Dr. Ted Firestone, as he explains step-by-step this innovative approach currently used in approximately 20 percent of hip replacement surgeries nationally. Pioneered by Dr. Joel Matta of Los Angeles,world-renowned pelvic fracture surgeon,the anterior hip replacement technique has meant less pain and fewer post-operative precautions for patients.
“This is the least invasive way to perform a total hip replacement because themuscles about the hip are spread rather than incised,” said Dr. Firestone, Medical Director of the Total Joint Replacement program at Scottsdale Healthcare Shea. “In my experience, patientsundergoing anterior hip replacement versus the conventional posterior surgery left the hospital a full day earlier. I’ve also found that they experience less post-op pain and require fewer precautions.
“I’ve performed over 600of these procedures using a special orthopedic table. This table allows for x-rays to be obtained during the procedure which help to improve the accuracy of component positioning and leg length determination.”
During Eight’s hour-long program, viewers not only scrub in with Dr. Firestone, but they get a bird’s-eye view of the operation through a mini-cam strapped to the surgeon’s head. Zooming out, they watch his play-by-playaccount of the surgery. They also join him as he meetsthe patient, demonstrates surgical tools and provides a personal tour of the OR before surgery begins. This includes explanation of the unique operating table designed for anterior hip replacement surgery by Dr. Matta. Following surgery, Dr. Firestone takes viewers back to the patient’s recovery room only three hours after the operation – and the audience walks with her down the hall!
During the show, Dr. Firestonealso is interviewed at Eight studiosby host Jim Cissell. After reviewing hip replacement basics, the surgeon points to a hip model to explain how he uses various instruments and actual implant components during surgery.In a taped segment, Dr. Firestone examines the patient at her two-week follow-up appointment and the audience gets to see her progress. The show’s website is: azpbs.org/procedure.
“I find it somewhat prophetic that one of Dr. Firestone’s best-known patients, Dr. Edward Diethrich, was also the world-renowned cardiac surgeon featured in Eight’s live telecast of open heart surgery in 1983,” said Eight’s McCullough. “With the launch of The Latest Procedure, we’re coming full circle in our effort to helpArizonans be smarter healthcare consumers.”
Dr. Diethrich was Medical Director of Arizona Heart Institute, a diagnostic and treatment center for heart disease, when it co-produced The Operation with Eight in February 1983. Here’s a link: azpbs.org/theoperation.
In February 2013, Eightanticipates airing its second programin The Latest Procedure series,featuring the newest techniques in cardiovascular treatments and marking the 30-year anniversary of its groundbreaking broadcast of The Operation. Funding for the new series is being made possible byThe Parsons Foundation and the Friends of Eight.
Since 1983, Eight also has produced other surgery broadcasts including the following:
- The Implant: Hip Replacement Surgery (1987)
- Implant II: Knee Replacement Surgery (1990)
- The Implant III: Hip Revision Surgery (1996)
Eight is co-producing The Latest Procedure: Anterior Total Hip ReplacementSurgery with Chris Wooley of VAS Communications/HiDefMD andWayne Dickmann of Even Keel Productions, Inc.
Eight, Arizona PBS is a trusted community resource. For over 51 years, the PBS station has focused on educating children, reporting in-depth on public affairs, fostering lifelong learning and celebrating arts and culture. Eight achieves its mission through the power of non-commercial television, the Internet, educational outreach and community-based initiatives. Its signal reaches 86 percent of the homes in Arizona. With more than 1 million viewers weekly, Eight consistently ranks among the most-viewed public television stations per capita in the country. For more information, visit azpbs.org. Eight is a member-supported service and the public media enterprise of Arizona State University.
The Joint Replacement Center of Scottsdale is located in Scottsdale, Arizona. Since establishing the Center in September of 2006, their goal has been to provide patients with first-rate state-of-the-art hip replacement and knee replacement surgical care in a setting that’s second to none. Often patients are seen up and walking around in less than a week after surgery. The office has also won multiple awards, such as Phoenix Magazine Top Doctor since 2006, Castle Connelly Top Doc 2012-13 and U.S. News & World Report Top Doc 2012-2013. The office can be reached directly at (480) 237-5727, fax: (480) 657-3207, web: http://tjrcs.com